Atombergs Gorilla Renesa Smart Plus IoT smart fans unveiled in Delhi NCR eyes at 10 market share in the premium fans segment
Delhi NCR is contributing significantly in the push for the next wave of growth in smart appliances
Mumbai headquartered Atomberg Technologies, a smart and efficient motor based company in the business of manufacturing energy-efficient Gorilla fans, today announced that Delhi NCR is one of the most important markets for them in India in terms of business and growth. At this announcement, they also launched their Gorilla Renesa Smart Plus fans which displays innovative technology in the category of smart consumer durables. WIFI enabled, app operated and Alexa and Google Home controlled, the Gorilla Renesa Smart Plus fan helps in saving up to 65% electricity by consuming 28W power in full speed. Currently operating in Hyderabad, Chennai, Mumbai, Bangalore, Delhi NCR, Ahmedabad, Kolkata and Pune, the company is eyeing at 10% market share in the premium fans segment within the next two years.
The fan market is estimated at Rs 10,000 crore in India, out of which the premium ceiling fan category is a 1500 crore market, growing at a rate of 25% each year. Looking at capturing 10% of this market, Atomberg Technologies has already seen a 3x growth in terms of revenue in 2018-19. The annual revenue run rate has hit 100 crores in Q1 of 2019 with more than three lakh units installed across the country. The company also has established a strong retail presence in all metro cities along with a 10% market share in e-commerce. Products are easily available on Amazon, Flipkart and on their own website.
Since online research is also leading to offline sales in most areas, Atomberg has already started the process of establishing an offline distribution network in these cities to cater to a wider audience. Atomberg has established a strong distribution network with presence in all top electrical counters and markets across the city. In Delhi NCR, Atomberg is rapidly expanding and is present in more than 100 top premium electrical counters spread across the city. The response from the offline market in Delhi NCR has been great and the summer season has seen phenomenal early sales of all the models.
Analysing the online behavior of consumers, Atomberg is looking at a 50-50 breakup in terms of sales each from offline and online channels by 2019-20. Commenting on this announcement, Manoj Meena, CEO & Co-Founder of Atomberg Technologies said, “ Delhi NCR is a super exciting market for Atomberg in terms of the stipulated growth and increased business. With the rise of the corporate and smart housing culture in Gurgaon, a lot of millenials are settling in this city with an aspiration to own their own pieces of real estate. Therefore, the opportunity is huge here and we are looking at strategically capitalising on the same in the next few years.”
He added, “Atomberg’s new Gorilla Renesa Smart Plus is going to be a game changer in the smart-tech market. In addition to being smart, it is also India’s most energy efficient fan and runs three times longer on inverter than ordinary fans. A household in Gurgaon can easily save upto 1500-2000 INR per year/fan using these fans.”
With 300 service centres pan India, Atomberg fans offer a 3 years warranty as compared to 1-year warranty offered by the industry pan India. Through their products, they have already touched more than a million lives till now in the country.
Atomberg is a smart and efficient motor based home appliance company and is focused on making the lives of Indian consumers better through innovation and technology. They manufacture India’s most energy efficient fans known as ‘Gorilla’ fans.
The company was co-founded by Manoj Meena and Sibabrata Das (IIT-Bombay graduates), prior experience in BLDC technology led them to enter into the ceiling fans industry in 2015. They later raised $1 mn Pre-Series A funding in 2016 from IDFC Parampara.
The company takes pride in its R&D capabilities, innovation & technology and create revolutionary products for the evolved new age consumer. It has a fully integrated manufacturing facility at Navi Mumbai with a capacity of 50000 fans/month and over 300 service centres across India.
The company has been recognised by the current Prime Minister, Narendra Modi and Niti Aayog as ‘Champions of Change’ in the startup ecosystem. It has also won 'Global CleanTech Innovation Program' in Energy Efficiency category organised by 'United Nations Industrial Development Organisation' (UNIDO).
The company has recently raised an undisclosed amount from Suman Kant Munjal family office (Hero Group).